Synthetic data
All sessions

s-1181

Simulated shopper

Oct 31, 2026, 8:01 AM UTC · desktop · search ads · Cairn Mid Waterproof Boot · 9 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 228sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 05sDelivery check · ZIP 58720Checked delivery date by ZIPDelivery 62%
  4. 41m 33sAdded to cart · Cairn MidAdded to cartDelivery 62%
  5. 51m 51sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 88%
  6. 62m 10sDelivery check · ZIP 64406Checked delivery date by ZIPDelivery 99%
  7. 72m 38sViewed Merino 200Viewed a product pageDelivery 99%
  8. 82m 44sSearch “fast shipping”Searched for shipping / deliveryDelivery >99%
  9. 2m 59sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Searched for shipping / delivery38.1×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.