Synthetic data
All sessions

s-1182

Simulated shopper

Nov 1, 2026, 8:21 AM UTC · desktop · email · Squall 2.5L Rain Shell · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 21m 01sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
  3. 31m 22sOpened reviews · Squall 2.5LOpened reviewsSuitability 26%
  4. 41m 25sReviews filtered: suitabilityFiltered reviews by performanceSuitability 97%
  5. 51m 50sOpened reviews · Squall 2.5LOpened reviewsSuitability 98%
  6. 62m 18sOpened reviews · Squall 2.5LOpened reviewsSuitability 98%
  7. 72m 30sImage 1 · Squall 2.5LViewed a product imageSuitability 99%
  8. 82m 39sExpanded specs · Squall 2.5LExpanded technical specs→ the store shows Built-For Answer hereSuitability >99%
  9. 93m 01sImage 2 · Squall 2.5LViewed a product imageSuitability >99%
  10. 103m 15sOpened reviews · Squall 2.5LOpened reviewsSuitability >99%
  11. 113m 28sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  12. 124m 04sExpanded materials · Squall 2.5LExpanded materialsSuitability >99%
  13. 4m 17sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Opened reviews ×41.7×
  • Expanded technical specs6.9×
  • Viewed a product image ×21.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.