Synthetic data
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s-1183

Simulated shopper

Oct 26, 2026, 3:25 AM UTC · mobile · paid social · Emberline 20°F Down Bag · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 229sBrowsed catalogBrowsed the catalogNo clear doubt 36%
  3. 31m 06sSorted: ratingRe-sorted the catalogNo clear doubt 69%
  4. 41m 39sImage 1 · Emberline 20°FViewed a product imageNo clear doubt 84%
  5. 52m 11sOpened reviews · Emberline 20°FOpened reviewsNo clear doubt 61%
  6. 62m 24sOpened reviews · Emberline 20°FOpened reviewsSuitability 41%
  7. 72m 46sReviews filtered: durabilityFiltered reviews by durabilityDurability 90%
  8. 83m 04sOpened reviews · Emberline 20°FOpened reviewsDurability 91%
  9. 93m 09sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability >99%
  10. 3m 28sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Opened reviews ×31.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.