Synthetic data
All sessions

s-1184

Simulated shopper

Oct 30, 2026, 7:08 AM UTC · desktop · organic · Cairn Mid Waterproof Boot · 17 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 59%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 250sViewed Cairn MidViewed a product pageNo clear doubt 39%
  3. 31m 10sImage 1 · Cairn MidViewed a product imageNo clear doubt 59%
  4. 41m 42sOpened reviews · Cairn MidOpened reviewsFit 37%
  5. 51m 55sImage 2 · Cairn MidViewed a product imageNo clear doubt 48%
  6. 61m 58sExpanded materials · Cairn MidExpanded materialsNo clear doubt 48%
  7. 72m 26sOpened reviews · Cairn MidOpened reviewsDurability 39%
  8. 82m 38sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 98%
  9. 93m 01sExpanded warranty · Cairn MidExpanded warrantyDurability >99%
  10. 103m 34sImage 3 · Cairn MidViewed a product imageDurability >99%
  11. 114m 01sSearch “warranty”Searched for durability / warrantyDurability >99%
  12. 124m 14sImage 4 · Cairn MidViewed a product image · Inspected 4+ images closelyDurability >99%
  13. 134m 21sOpened reviews · Cairn MidOpened reviewsDurability >99%
  14. 144m 46sAdded to cart · Cairn MidAdded to cartDurability >99%
  15. 155m 12sViewed cartViewed cart (saw shipping cost)Durability >99%
  16. 165m 31sCheckout startedStarted checkoutDurability >99%
  17. 5m 42sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Searched for durability / warranty38.6×
  • Expanded warranty15.6×
  • Expanded materials6.6×
  • Opened reviews ×31.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.