Synthetic data
All sessions

s-1185

Simulated shopper

Oct 20, 2026, 1:47 PM UTC · mobile · paid social · Squall 2.5L Rain Shell · 18 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 30%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 217sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 329sOpened reviews · Squall 2.5LOpened reviewsValue 30%
  4. 449sReviews filtered: durabilityFiltered reviews by durabilityDurability 91%
  5. 51m 06sOpened reviews · Squall 2.5LOpened reviewsDurability 93%
  6. 61m 17sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability >99%
  7. 71m 42sOpened reviews · Squall 2.5LOpened reviewsDurability >99%
  8. 82m 06sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  9. 92m 18sExpanded warranty · Squall 2.5LExpanded warrantyDurability >99%
  10. 102m 23sOpened reviews · Squall 2.5LOpened reviewsDurability >99%
  11. 112m 58sCompare + Squall 2.5LAdded a product to compareDurability >99%
  12. 123m 24sCompare + Squall ProAdded a product to compareDurability >99%
  13. 133m 46sExpanded materials · Squall 2.5LExpanded materialsDurability >99%
  14. 144m 08sExpanded materials · Squall 2.5LExpanded materialsDurability >99%
  15. 154m 28sOpened reviews · Squall 2.5LOpened reviewsDurability >99%
  16. 164m 32sOpened reviews · Squall 2.5LOpened reviewsDurability >99%
  17. 174m 48sAdded to cart · Squall 2.5LAdded to cartDurability >99%
  18. 5m 07sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×395.7×
  • Expanded materials ×26.6×
  • Opened reviews ×61.8×
  • Expanded warranty15.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.