Synthetic data
All sessions

s-1186

Simulated shopper

Oct 21, 2026, 11:32 AM UTC · desktop · organic · Talus Trail Runner · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sViewed Talus TrailViewed a product pageChoice 23%
  2. 252sOpened comparisonOpened the comparisonChoice 94%
  3. 31m 06sOpened reviews · Talus TrailOpened reviewsChoice 85%
  4. 41m 42sViewed Cairn LowViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 99%
  5. 52m 09sBrowsed catalogBrowsed the catalogChoice 98%
  6. 2m 30sLeft the store

Final guess

Choice98%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
<1%
Choice
98%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison57.4×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.