Synthetic data
All sessions

s-1187

Simulated shopper

Oct 24, 2026, 8:38 AM UTC · desktop · email · Ridgeback 48L Pack · 17 actions

purchasedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 48%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 246sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 358sViewed Ridgeback 38LViewed a product page · Switched to a similar productChoice 73%
  4. 41m 19sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 99%
  5. 51m 33sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  6. 62m 07sOpened comparisonOpened the comparisonChoice >99%
  7. 72m 33sOpened comparisonOpened the comparisonChoice >99%
  8. 82m 36sOpened reviews · Ridgeback 48LOpened reviewsChoice >99%
  9. 92m 52sExpanded specs · Ridgeback 48LExpanded technical specsChoice >99%
  10. 103m 03sOpened comparisonOpened the comparisonChoice >99%
  11. 113m 16sBrowsed catalogBrowsed the catalogChoice >99%
  12. 123m 25sOpened comparisonOpened the comparisonChoice >99%
  13. 134m 04sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  14. 144m 26sAdded to cart · Ridgeback 48LAdded to cartChoice >99%
  15. 154m 42sViewed cartViewed cart (saw shipping cost)Choice >99%
  16. 164m 48sCheckout startedStarted checkoutChoice >99%
  17. 5m 08sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×557.4×
  • Switched to a similar product ×38.6×
  • Returned to a product viewed earlier ×222.8×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.