Synthetic data
All sessions

s-1188

Simulated shopper

Oct 26, 2026, 12:22 AM UTC · desktop · paid social · Merino 200 Base Layer Crew · 18 actions

abandonedcart $138

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 253sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 31m 23sAdded to cart · Lumen 400Added to cartNo clear doubt 55%
  4. 41m 35sViewed cartViewed cart (saw shipping cost)Value 51%
  5. 52m 04sViewed Merino 200Viewed a product pageValue 44%
  6. 62m 07sOpened reviews · Merino 200Opened reviewsValue 52%
  7. 72m 24sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 95%
  8. 82m 38sOpened reviews · Merino 200Opened reviewsValue 94%
  9. 92m 42sReviews filtered: deliveryFiltered reviews by shippingValue 59%
  10. 102m 56sAdded to cart · Merino 200Added to cartValue 59%
  11. 113m 02sViewed cartViewed cart (saw shipping cost)Value 68%
  12. 123m 13sBrowsed catalogBrowsed the catalogValue 75%
  13. 133m 29sBrowsed catalogBrowsed the catalogValue 81%
  14. 143m 49sExpanded shipping · Merino 200Expanded shipping infoDelivery 84%
  15. 153m 58sOpened reviews · Merino 200Opened reviewsDelivery 80%
  16. 164m 14sReviews filtered: deliveryFiltered reviews by shippingDelivery 99%
  17. 174m 50sDelivery check · ZIP 40223Checked delivery date by ZIPDelivery >99%
  18. 5m 15sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping ×242.3×
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost) ×22.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.