Synthetic data
All sessions

s-1189

Simulated shopper

Oct 26, 2026, 3:32 PM UTC · mobile · email · Driftwood 2P Tent · 18 actions

purchasedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 39%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 243sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 31m 08sAdded to cart · Driftwood 2PAdded to cartNo clear doubt 45%
  4. 41m 33sViewed cartViewed cart (saw shipping cost)Delivery 44%
  5. 52m 12sRemoved from cart · Driftwood 2PRemoved from cart→ the store shows Value Breakdown hereValue 95%
  6. 62m 33sOpened reviews · Driftwood 2POpened reviewsValue 96%
  7. 72m 58sReviews filtered: valueFiltered reviews by valueValue >99%
  8. 83m 31sAdded to cart · Driftwood 2PAdded to cartValue >99%
  9. 93m 45sViewed cartViewed cart (saw shipping cost)Value >99%
  10. 104m 20sPromo field focusedClicked into the promo-code fieldValue >99%
  11. 114m 44sSearch “discount code”Searched for deals / priceValue >99%
  12. 125m 13sViewed cartViewed cart (saw shipping cost)Value >99%
  13. 135m 36sPromo field focusedClicked into the promo-code fieldValue >99%
  14. 145m 46sOpened reviews · Driftwood 2POpened reviewsValue >99%
  15. 156m 13sReviews filtered: valueFiltered reviews by valueValue >99%
  16. 166m 38sViewed cartViewed cart (saw shipping cost)Value >99%
  17. 176m 44sCheckout startedStarted checkoutValue >99%
  18. 6m 49sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×240.8×
  • Filtered reviews by value ×218.9×
  • Viewed cart (saw shipping cost) ×44.1×
  • Removed from cart46.2×
  • Searched for deals / price30.7×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.