Synthetic data
All sessions

s-1190

Simulated shopper

Nov 2, 2026, 12:01 AM UTC · mobile · search ads · Ridgeback 38L Pack · 10 actions

abandonedcart $169

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 30%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 218sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 356sViewed Emberline 20°FViewed a product pageNo clear doubt 50%
  4. 41m 00sSorted: ratingRe-sorted the catalogNo clear doubt 79%
  5. 51m 17sViewed Ridgeback 38LViewed a product pageNo clear doubt 86%
  6. 61m 24sDelivery check · ZIP 94048Checked delivery date by ZIPNo clear doubt 79%
  7. 71m 52sAdded to cart · Ridgeback 38LAdded to cartNo clear doubt 79%
  8. 82m 12sCheckout startedStarted checkoutNo clear doubt 79%
  9. 92m 31sExpanded specs · Ridgeback 38LExpanded technical specsNo clear doubt 89%
  10. 2m 57sLeft the store

Final guess

No clear doubt89%
Fit
<1%
Suitability
2%
Durability
<1%
Value
<1%
Delivery
8%
Choice
1%
No clear doubt
89%
Why no clear doubthow much likelier
  • Viewed a product page ×31.7×
  • Re-sorted the catalog3.8×
  • Searched the catalog2.9×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.