Synthetic data
All sessions

s-1191

Simulated shopper

Oct 24, 2026, 10:01 PM UTC · mobile · paid social · Squall Pro 3L Shell · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sViewed Squall ProViewed a product pageChoice 29%
  2. 251sImage 1 · Squall ProViewed a product imageNo clear doubt 30%
  3. 31m 16sOpened reviews · Squall ProOpened reviewsSuitability 30%
  4. 41m 54sReviews filtered: suitabilityFiltered reviews by performanceSuitability 97%
  5. 52m 31sExpanded specs · Squall ProExpanded technical specs→ the store shows Built-For Answer hereSuitability >99%
  6. 62m 56sImage 2 · Squall ProViewed a product imageSuitability >99%
  7. 73m 31sSize guide · Squall ProOpened the size guideSuitability 99%
  8. 83m 55sOpened reviews · Squall ProOpened reviewsSuitability 99%
  9. 94m 10sOpened reviews · Squall ProOpened reviewsSuitability 99%
  10. 104m 42sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  11. 114m 48sOpened reviews · Squall ProOpened reviewsSuitability >99%
  12. 4m 58sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Opened reviews ×41.7×
  • Expanded technical specs6.9×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.