Synthetic data
All sessions

s-1193

Simulated shopper

Oct 19, 2026, 11:14 PM UTC · mobile · search ads · Kettle Ti Stove Kit · 17 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 23%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 254sAdded to cart · Kettle TiAdded to cartNo clear doubt 29%
  3. 31m 18sViewed cartViewed cart (saw shipping cost)Value 40%
  4. 41m 52sOpened reviews · Kettle TiOpened reviewsValue 41%
  5. 52m 06sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 92%
  6. 62m 16sBrowsed catalogBrowsed the catalogValue 94%
  7. 72m 43sOpened reviews · Kettle TiOpened reviewsValue 94%
  8. 83m 03sReviews filtered: valueFiltered reviews by valueValue >99%
  9. 93m 35sBrowsed catalogBrowsed the catalogValue >99%
  10. 104m 11sSorted: price ascSorted by lowest priceValue >99%
  11. 114m 24sOpened reviews · Kettle TiOpened reviewsValue >99%
  12. 125m 00sReviews filtered: valueFiltered reviews by valueValue >99%
  13. 135m 25sViewed cartViewed cart (saw shipping cost)Value >99%
  14. 145m 39sAdded to cart · Kettle TiAdded to cartValue >99%
  15. 156m 13sViewed cartViewed cart (saw shipping cost)Value >99%
  16. 166m 28sRemoved from cart · Kettle TiRemoved from cartValue >99%
  17. 6m 40sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×318.9×
  • Viewed cart (saw shipping cost) ×34.1×
  • Removed from cart46.2×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.