Synthetic data
All sessions

s-1194

Simulated shopper

Oct 31, 2026, 8:36 PM UTC · mobile · paid social · Cairn Low Hiking Shoe · 12 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 237sViewed Cairn LowViewed a product pageNo clear doubt 41%
  3. 31m 08sImage 1 · Cairn LowViewed a product imageNo clear doubt 62%
  4. 41m 16sOpened reviews · Cairn LowOpened reviewsNo clear doubt 38%
  5. 51m 45sReviews filtered: valueFiltered reviews by valueValue 46%
  6. 61m 54sViewed Cairn MidViewed a product page · Switched to a similar productValue 53%
  7. 72m 14sOpened reviews · Cairn MidOpened reviews→ the store shows Value Breakdown hereValue 67%
  8. 82m 49sReviews filtered: valueFiltered reviews by valueValue 98%
  9. 93m 05sOpened reviews · Cairn MidOpened reviewsValue 98%
  10. 103m 35sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  11. 113m 58sAdded to cart · Cairn LowAdded to cartValue >99%
  12. 4m 11sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Searched for deals / price30.7×
  • Switched to a similar product1.4×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.