Synthetic data
All sessions

s-1195

Simulated shopper

Oct 20, 2026, 9:32 AM UTC · desktop · paid social · Squall Pro 3L Shell · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 09sViewed Squall ProViewed a product pageValue 34%
  3. 31m 25sCompare + Squall ProAdded a product to compareChoice 63%
  4. 41m 46sCompare + Squall 2.5LAdded a product to compare→ the store shows Decision Helper hereChoice 89%
  5. 51m 55sExpanded specs · Squall ProExpanded technical specsChoice 92%
  6. 62m 06sExpanded specs · Squall ProExpanded technical specsChoice 81%
  7. 72m 34sExpanded specs · Squall ProExpanded technical specsChoice 53%
  8. 83m 01sExpanded specs · Squall ProExpanded technical specsSuitability 78%
  9. 93m 14sOpened reviews · Squall ProOpened reviewsSuitability 93%
  10. 103m 19sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  11. 113m 55sViewed Squall 2.5LViewed a product page · Switched to a similar productSuitability 99%
  12. 123m 58sImage 1 · Squall 2.5LViewed a product imageSuitability 99%
  13. 4m 27sLeft the store

Final guess

Suitability99%
Fit
<1%
Suitability
99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×46.9×
  • Filtered reviews by performance73.8×
  • Opened reviews1.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.