Synthetic data
All sessions

s-1196

Simulated shopper

Oct 28, 2026, 12:56 PM UTC · mobile · paid social · Driftwood 2P Tent · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 236sViewed Driftwood 2PViewed a product pageNo clear doubt 51%
  3. 347sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery 71%
  4. 452sSorted: featuredRe-sorted the catalogDelivery 55%
  5. 51m 10sExpanded shipping · Driftwood 2PExpanded shipping info→ the store shows Delivery Promise hereDelivery 88%
  6. 61m 23sOpened reviews · Driftwood 2POpened reviewsDelivery 93%
  7. 71m 53sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  8. 82m 27sDelivery check · ZIP 93701Checked delivery date by ZIPDelivery >99%
  9. 93m 06sDelivery check · ZIP 97182Checked delivery date by ZIPDelivery >99%
  10. 103m 30sBrowsed catalogBrowsed the catalogDelivery >99%
  11. 114m 06sDelivery check · ZIP 40679Checked delivery date by ZIPDelivery >99%
  12. 4m 27sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×321.1×
  • Expanded shipping info ×213.0×
  • Filtered reviews by shipping42.3×
  • Re-sorted the catalog1.2×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.