Synthetic data
All sessions

s-1198

Simulated shopper

Oct 21, 2026, 3:47 PM UTC · mobile · search ads · Ridgeback 48L Pack · 9 actions

abandonedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 241sOpened comparisonOpened the comparisonChoice 97%
  3. 31m 09sSize guide · Ridgeback 48LOpened the size guide→ the store shows Decision Helper hereChoice 90%
  4. 41m 48sOpened reviews · Ridgeback 48LOpened reviewsChoice 76%
  5. 52m 08sReviews filtered: valueFiltered reviews by valueChoice 59%
  6. 62m 31sOpened reviews · Ridgeback 48LOpened reviewsChoice 34%
  7. 73m 10sReviews filtered: fitFiltered reviews by fitFit 92%
  8. 83m 29sAdded to cart · Ridgeback 48LAdded to cartFit 92%
  9. 3m 37sLeft the store

Final guess

Fit92%
Fit
92%
Suitability
<1%
Durability
<1%
Value
2%
Delivery
<1%
Choice
5%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Opened the size guide8.4×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.