Synthetic data
All sessions

s-1199

Simulated shopper

Nov 2, 2026, 8:05 PM UTC · mobile · organic · Squall Pro 3L Shell · 15 actions

purchasedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 45%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 244sViewed Squall ProViewed a product pageValue 34%
  3. 31m 02sSize guide · Squall ProOpened the size guideNo clear doubt 33%
  4. 41m 29sCompare + Squall ProAdded a product to compare→ the store shows Decision Helper hereChoice 65%
  5. 52m 05sCompare + Squall 2.5LAdded a product to compareChoice 92%
  6. 62m 11sOpened reviews · Squall ProOpened reviewsChoice 81%
  7. 72m 22sReviews filtered: valueFiltered reviews by valueValue 83%
  8. 82m 58sOpened reviews · Squall ProOpened reviewsValue 90%
  9. 93m 36sReviews filtered: valueFiltered reviews by valueValue >99%
  10. 103m 45sOpened reviews · Squall ProOpened reviewsValue >99%
  11. 114m 15sReviews filtered: valueFiltered reviews by valueValue >99%
  12. 124m 19sAdded to cart · Squall ProAdded to cartValue >99%
  13. 134m 34sViewed cartViewed cart (saw shipping cost)Value >99%
  14. 144m 51sCheckout startedStarted checkoutValue >99%
  15. 5m 00sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×318.9×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog1.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.