Synthetic data
All sessions

s-1200

Simulated shopper

Nov 2, 2026, 1:11 PM UTC · mobile · organic · Driftwood 2P Tent · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 242sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 31m 12sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery 71%
  4. 41m 52sExpanded shipping · Driftwood 2PExpanded shipping info→ the store shows Delivery Promise hereDelivery 94%
  5. 52m 24sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery 99%
  6. 62m 34sViewed Squall 2.5LViewed a product pageDelivery 98%
  7. 72m 48sExpanded shipping · Squall 2.5LExpanded shipping infoDelivery >99%
  8. 3m 08sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×413.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.