Synthetic data
All sessions

s-1201

Simulated shopper

Oct 23, 2026, 5:45 AM UTC · mobile · search ads · Ridgeback 38L Pack · 11 actions

abandonedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 40%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 235sOpened reviews · Ridgeback 38LOpened reviewsFit 30%
  3. 358sExpanded shipping · Ridgeback 38LExpanded shipping infoDelivery 47%
  4. 41m 21sAdded to cart · Ridgeback 38LAdded to cartDelivery 47%
  5. 51m 55sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 75%
  6. 62m 00sSearch “express delivery”Searched for shipping / deliveryDelivery 99%
  7. 72m 17sCheckout startedStarted checkoutDelivery 99%
  8. 82m 35sDelivery check · ZIP 74187Checked delivery date by ZIPDelivery >99%
  9. 92m 53sOpened reviews · Ridgeback 38LOpened reviewsDelivery >99%
  10. 103m 33sReviews filtered: fitFiltered reviews by fitDelivery >99%
  11. 4m 03sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Searched for shipping / delivery38.1×
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.