Synthetic data
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s-1202

Simulated shopper

Oct 20, 2026, 7:49 AM UTC · desktop · organic · Cairn Low Hiking Shoe · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 247sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 05sOpened reviews · Cairn LowOpened reviewsValue 25%
  4. 41m 21sReviews filtered: durabilityFiltered reviews by durabilityDurability 92%
  5. 52m 00sOpened reviews · Cairn LowOpened reviewsDurability 95%
  6. 62m 33sExpanded materials · Cairn LowExpanded materials→ the store shows Durability Proof hereDurability 99%
  7. 73m 12sOpened reviews · Cairn LowOpened reviewsDurability 99%
  8. 83m 49sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  9. 94m 05sExpanded warranty · Cairn LowExpanded warrantyDurability >99%
  10. 4m 16sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded warranty15.6×
  • Expanded materials6.6×
  • Opened reviews ×31.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.