Synthetic data
All sessions

s-1205

Simulated shopper

Nov 2, 2026, 7:14 PM UTC · mobile · search ads · Ridgeback 38L Pack · 13 actions

purchasedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 44%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 240sSearch “best backpacking pack”Searched to compare optionsChoice 94%
  3. 31m 07sExpanded warranty · Ridgeback 38LExpanded warrantyChoice 59%
  4. 41m 23sSearch “which tent”Searched to compare options→ the store shows Decision Helper hereChoice 96%
  5. 51m 34sDelivery check · ZIP 67054Checked delivery date by ZIPChoice 92%
  6. 61m 58sSearch “squall vs squall pro”Searched to compare optionsChoice 99%
  7. 72m 32sExpanded shipping · Ridgeback 38LExpanded shipping infoChoice 99%
  8. 82m 42sViewed Merino 200Viewed a product pageChoice 99%
  9. 93m 17sOpened reviews · Merino 200Opened reviewsChoice 98%
  10. 103m 42sAdded to cart · Ridgeback 38LAdded to cartChoice 98%
  11. 113m 51sViewed cartViewed cart (saw shipping cost)Choice 98%
  12. 123m 59sCheckout startedStarted checkoutChoice 98%
  13. 4m 28sPurchased

Final guess

Choice98%
Fit
<1%
Suitability
<1%
Durability
2%
Value
<1%
Delivery
<1%
Choice
98%
No clear doubt
<1%
Why choicehow much likelier
  • Searched to compare options ×339.5×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.