Synthetic data
All sessions

s-1206

Simulated shopper

Oct 30, 2026, 12:48 AM UTC · desktop · paid social · Ridgeback 38L Pack · 12 actions

purchasedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 54%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 244sOpened reviews · Ridgeback 38LOpened reviewsFit 30%
  3. 31m 13sImage 1 · Ridgeback 38LViewed a product imageFit 31%
  4. 41m 25sExpanded materials · Ridgeback 38LExpanded materialsSuitability 38%
  5. 51m 43sOpened reviews · Ridgeback 38LOpened reviewsSuitability 45%
  6. 62m 03sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 97%
  7. 72m 14sExpanded warranty · Ridgeback 38LExpanded warrantyDurability >99%
  8. 82m 42sImage 2 · Ridgeback 38LViewed a product imageDurability >99%
  9. 93m 10sAdded to cart · Ridgeback 38LAdded to cartDurability >99%
  10. 103m 25sViewed cartViewed cart (saw shipping cost)Durability >99%
  11. 113m 35sCheckout startedStarted checkoutDurability >99%
  12. 4m 02sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded warranty15.6×
  • Expanded materials6.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.