Synthetic data
All sessions

s-1207

Simulated shopper

Oct 23, 2026, 1:38 AM UTC · desktop · organic · Cairn Mid Waterproof Boot · 10 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 41%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 244sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 351sOpened reviews · Cairn MidOpened reviewsFit 32%
  4. 41m 17sReviews filtered: fitFiltered reviews by fitFit 93%
  5. 51m 56sBrowsed catalogBrowsed the catalogFit 91%
  6. 62m 12sSize 10 · Cairn MidSelected a size→ the store shows Fit Confidence hereFit 99%
  7. 72m 31sAdded to cart · Cairn MidAdded to cartFit 99%
  8. 82m 52sViewed cartViewed cart (saw shipping cost)Fit 98%
  9. 93m 15sCheckout startedStarted checkoutFit 98%
  10. 3m 20sPurchased

Final guess

Fit98%
Fit
98%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.