Synthetic data
All sessions

s-1208

Simulated shopper

Oct 21, 2026, 7:00 PM UTC · desktop · organic · Emberline 20°F Down Bag · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 11 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 07sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 31m 29sBrowsed catalogBrowsed the catalogNo clear doubt 54%
  4. 42m 00sSize Long · to 6 ft 6 in · Emberline 20°FSelected a sizeNo clear doubt 53%
  5. 52m 09sSize Long · to 6 ft 6 in · Emberline 20°Fno clueNo clear doubt 53%
  6. 62m 36sExpanded warranty · Emberline 20°FExpanded warrantyNo clear doubt 78%
  7. 72m 40sImage 1 · Emberline 20°FViewed a product imageNo clear doubt 88%
  8. 83m 07sBrowsed catalogBrowsed the catalogNo clear doubt 95%
  9. 93m 43sSorted: price ascSorted by lowest priceNo clear doubt 97%
  10. 104m 06sOpened reviews · Emberline 20°FOpened reviewsNo clear doubt 90%
  11. 114m 25sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 65%
  12. 124m 40sSearch “does it run small”Searched for sizing / fitFit 95%
  13. 135m 12sImage 2 · Emberline 20°FViewed a product imageFit 94%
  14. 145m 44sViewed Ridgeback 38LViewed a product pageFit 90%
  15. 156m 02sSize guide · Ridgeback 38LOpened the size guideFit 98%
  16. 6m 06sLeft the store

Final guess

Fit98%
Fit
98%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
2%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Searched for sizing / fit9.3×
  • Opened the size guide8.4×
  • Opened reviews1.4×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
exit survey · used in training
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.