Synthetic data
All sessions

s-1209

Simulated shopper

Oct 29, 2026, 5:55 AM UTC · desktop · paid social · Cairn Low Hiking Shoe · 18 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sViewed Cairn LowViewed a product pageChoice 31%
  2. 245sOpened reviews · Cairn LowOpened reviewsFit 27%
  3. 31m 14sReviews filtered: suitabilityFiltered reviews by performanceSuitability 91%
  4. 41m 21sImage 1 · Cairn LowViewed a product imageSuitability 93%
  5. 52m 00sExpanded specs · Cairn LowExpanded technical specs→ the store shows Built-For Answer hereSuitability 99%
  6. 62m 05sImage 2 · Cairn LowViewed a product imageSuitability 99%
  7. 72m 17sOpened reviews · Cairn LowOpened reviewsSuitability >99%
  8. 82m 47sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 93m 00sExpanded specs · Cairn LowExpanded technical specsSuitability >99%
  10. 103m 26sImage 3 · Cairn LowViewed a product imageSuitability >99%
  11. 114m 04sOpened reviews · Cairn LowOpened reviewsSuitability >99%
  12. 124m 20sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  13. 134m 46sOpened reviews · Cairn LowOpened reviewsSuitability >99%
  14. 145m 18sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  15. 155m 29sOpened reviews · Cairn LowOpened reviewsSuitability >99%
  16. 165m 42sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  17. 175m 52sExpanded specs · Cairn LowExpanded technical specsSuitability >99%
  18. 6m 10sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×573.8×
  • Expanded technical specs ×36.9×
  • Opened reviews ×51.7×
  • Viewed a product image ×31.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.