Synthetic data
All sessions

s-1210

Simulated shopper

Nov 2, 2026, 1:13 PM UTC · desktop · paid social · Ridgeback 38L Pack · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 234sOpened comparisonOpened the comparisonChoice 94%
  3. 357sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice >99%
  4. 41m 18sOpened comparisonOpened the comparisonChoice >99%
  5. 51m 21sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice >99%
  6. 1m 45sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×357.4×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.