Synthetic data
All sessions

s-1213

Simulated shopper

Oct 30, 2026, 7:52 AM UTC · desktop · paid social · Driftwood 2P Tent · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 21m 02sOpened reviews · Emberline 20°FOpened reviewsSuitability 37%
  3. 31m 36sReviews filtered: suitabilityFiltered reviews by performanceSuitability 98%
  4. 41m 44sOpened reviews · Emberline 20°FOpened reviewsSuitability 98%
  5. 51m 58sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  6. 62m 25sViewed Driftwood 2PViewed a product pageSuitability >99%
  7. 73m 03sExpanded materials · Driftwood 2PExpanded materialsSuitability >99%
  8. 83m 13sExpanded specs · Driftwood 2PExpanded technical specsSuitability >99%
  9. 93m 50sOpened reviews · Driftwood 2POpened reviewsSuitability >99%
  10. 103m 58sOpened reviews · Driftwood 2POpened reviewsSuitability >99%
  11. 114m 18sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  12. 124m 28sExpanded specs · Driftwood 2PExpanded technical specsSuitability >99%
  13. 134m 50sExpanded materials · Driftwood 2PExpanded materialsSuitability >99%
  14. 5m 15sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×373.8×
  • Expanded technical specs ×26.9×
  • Opened reviews ×41.7×
  • Expanded materials ×21.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.