Synthetic data
All sessions

s-1214

Simulated shopper

Oct 21, 2026, 1:23 AM UTC · mobile · organic · Ridgeback 48L Pack · 13 actions

purchasedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 48%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 230sSize guide · Ridgeback 48LOpened the size guideFit 59%
  3. 347sExpanded returns · Ridgeback 48LExpanded returns policyFit 81%
  4. 41m 26sImage 1 · Ridgeback 48LViewed a product imageFit 77%
  5. 51m 37sSize guide · Ridgeback 48LRe-opened the size guide→ the store shows Fit Confidence hereFit >99%
  6. 61m 45sSize S/M · 15–18 in torso · Ridgeback 48LSelected a sizeFit >99%
  7. 71m 59sSearch “merino”Searched the catalogFit >99%
  8. 82m 18sSize M/L · 18–21 in torso · Ridgeback 48LChanged size selectionFit >99%
  9. 92m 57sSize S/M · 15–18 in torso · Ridgeback 48LChanged size selectionFit >99%
  10. 103m 08sAdded to cart · Ridgeback 48LAdded to cartFit >99%
  11. 113m 29sViewed cartViewed cart (saw shipping cost)Fit >99%
  12. 123m 56sCheckout startedStarted checkoutFit >99%
  13. 4m 04sPurchased

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection ×2106.9×
  • Re-opened the size guide90.5×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.