Synthetic data
All sessions

s-1216

Simulated shopper

Nov 1, 2026, 11:08 AM UTC · mobile · organic · Squall 2.5L Rain Shell · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 239sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 357sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 60%
  4. 41m 03sSearch “fuel canister compatible”Searched for a use-case or specSuitability 74%
  5. 51m 14sOpened reviews · Squall 2.5LOpened reviewsSuitability 87%
  6. 61m 47sImage 2 · Squall 2.5LViewed a product imageSuitability 90%
  7. 72m 17sOpened reviews · Squall 2.5LOpened reviewsSuitability 96%
  8. 82m 57sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  9. 93m 33sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability >99%
  10. 3m 59sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec ×217.5×
  • Filtered reviews by performance73.8×
  • Opened reviews ×21.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.