Synthetic data
All sessions

s-1217

Simulated shopper

Oct 20, 2026, 12:56 PM UTC · mobile · search ads · Driftwood 2P Tent · 6 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 23%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 217sAdded to cart · Driftwood 2PAdded to cartDelivery 30%
  3. 320sViewed cartViewed cart (saw shipping cost)Delivery 50%
  4. 457sViewed cartViewed cart (saw shipping cost)Delivery 51%
  5. 51m 16sExpanded warranty · Driftwood 2PExpanded warrantyDelivery 49%
  6. 1m 41sLeft the store

Final guess

Delivery49%
Fit
<1%
Suitability
1%
Durability
27%
Value
22%
Delivery
49%
Choice
<1%
No clear doubt
1%
Why deliveryhow much likelier
  • Viewed cart (saw shipping cost) ×22.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryDurability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.