Synthetic data
All sessions

s-1218

Simulated shopper

Oct 31, 2026, 7:22 PM UTC · desktop · search ads · Emberline 20°F Down Bag · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 254sExpanded warranty · Emberline 20°FExpanded warrantyDurability 55%
  3. 31m 33sExpanded warranty · Emberline 20°FExpanded warranty→ the store shows Durability Proof hereDurability 92%
  4. 42m 09sOpened reviews · Emberline 20°FOpened reviewsDurability 97%
  5. 52m 32sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  6. 63m 03sViewed Lumen 400Viewed a product pageDurability >99%
  7. 3m 20sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded warranty ×215.6×
  • Filtered reviews by durability95.7×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.