Synthetic data
All sessions

s-1219

Simulated shopper

Oct 28, 2026, 6:45 PM UTC · mobile · email · Cairn Mid Waterproof Boot · 19 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 64%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sViewed Cairn MidViewed a product pageFit 27%
  2. 219sOpened reviews · Cairn MidOpened reviewsFit 40%
  3. 345sReviews filtered: durabilityFiltered reviews by durabilityDurability 93%
  4. 41m 13sOpened reviews · Cairn MidOpened reviewsDurability 95%
  5. 51m 21sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability >99%
  6. 61m 36sOpened reviews · Cairn MidOpened reviewsDurability >99%
  7. 71m 46sExpanded warranty · Cairn MidExpanded warrantyDurability >99%
  8. 82m 12sOpened reviews · Cairn MidOpened reviewsDurability >99%
  9. 92m 32sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  10. 102m 36sExpanded warranty · Cairn MidExpanded warrantyDurability >99%
  11. 112m 58sOpened reviews · Cairn MidOpened reviewsDurability >99%
  12. 123m 20sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  13. 133m 31sExpanded materials · Cairn MidExpanded materialsDurability >99%
  14. 143m 57sExpanded warranty · Cairn MidExpanded warrantyDurability >99%
  15. 154m 33sOpened reviews · Cairn MidOpened reviewsDurability >99%
  16. 164m 53sAdded to cart · Cairn MidAdded to cartDurability >99%
  17. 175m 13sViewed cartViewed cart (saw shipping cost)Durability >99%
  18. 185m 34sCheckout startedStarted checkoutDurability >99%
  19. 5m 56sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×495.7×
  • Expanded warranty ×315.6×
  • Opened reviews ×61.8×
  • Expanded materials6.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.