Synthetic data
All sessions

s-1221

Simulated shopper

Oct 21, 2026, 6:54 PM UTC · mobile · organic · Driftwood 2P Tent · 15 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 252sViewed Cairn LowViewed a product pageChoice 30%
  3. 31m 12sCompare + Cairn LowAdded a product to compareChoice 89%
  4. 41m 17sCompare + Cairn MidAdded a product to compare→ the store shows Decision Helper hereChoice 98%
  5. 51m 31sViewed Driftwood 2PViewed a product pageChoice 99%
  6. 61m 41sImage 1 · Driftwood 2PViewed a product imageChoice 99%
  7. 72m 07sImage 2 · Driftwood 2PViewed a product imageChoice 90%
  8. 82m 14sOpened reviews · Driftwood 2POpened reviewsChoice 73%
  9. 92m 37sReviews filtered: valueFiltered reviews by valueValue 50%
  10. 103m 02sOpened reviews · Driftwood 2POpened reviewsValue 56%
  11. 113m 21sExpanded materials · Driftwood 2PExpanded materialsSuitability 77%
  12. 123m 33sAdded to cart · Driftwood 2PAdded to cartSuitability 77%
  13. 134m 03sViewed cartViewed cart (saw shipping cost)Suitability 49%
  14. 144m 43sPromo field focusedClicked into the promo-code fieldValue 98%
  15. 5m 03sLeft the store

Final guess

Value98%
Fit
<1%
Suitability
1%
Durability
<1%
Value
98%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.