Synthetic data
All sessions

s-1222

Simulated shopper

Oct 31, 2026, 11:24 AM UTC · mobile · email · Cairn Low Hiking Shoe · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 236sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 348sBrowsed catalogBrowsed the catalogNo clear doubt 54%
  4. 41m 16sExpanded warranty · Cairn LowExpanded warrantyNo clear doubt 69%
  5. 51m 54sExpanded materials · Cairn LowExpanded materialsDurability 49%
  6. 2m 08sLeft the store

Final guess

Durability49%
Fit
1%
Suitability
1%
Durability
49%
Value
<1%
Delivery
1%
Choice
<1%
No clear doubt
48%
Why durabilityhow much likelier
  • Expanded warranty15.6×
  • Expanded materials6.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.