Synthetic data
All sessions

s-1225

Simulated shopper

Oct 23, 2026, 11:41 AM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 223sViewed Cairn MidViewed a product pageNo clear doubt 39%
  3. 344sOpened reviews · Cairn MidOpened reviewsFit 38%
  4. 41m 24sReviews filtered: fitFiltered reviews by fitFit 94%
  5. 52m 04sBrowsed catalogBrowsed the catalogFit 93%
  6. 62m 34sSize 9 · Cairn MidSelected a size→ the store shows Fit Confidence hereFit 99%
  7. 73m 00sImage 1 · Cairn MidViewed a product imageFit 99%
  8. 83m 19sDelivery check · ZIP 51530Checked delivery date by ZIPFit 98%
  9. 93m 24sOpened comparisonOpened the comparisonFit 98%
  10. 103m 27sExpanded specs · Cairn MidExpanded technical specsFit 95%
  11. 113m 32sViewed Cairn LowViewed a product page · Switched to a similar productFit 66%
  12. 124m 04sImage 2 · Cairn LowViewed a product imageFit 70%
  13. 134m 23sSearch “cairn mid vs low”Searched to compare optionsChoice 97%
  14. 4m 44sLeft the store

Final guess

Choice97%
Fit
2%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
97%
No clear doubt
1%
Why choicehow much likelier
  • Opened the comparison57.4×
  • Searched to compare options39.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.