Synthetic data
All sessions

s-1227

Simulated shopper

Nov 1, 2026, 3:52 PM UTC · mobile · paid social · Squall 2.5L Rain Shell · 13 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 228sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
  3. 347sBrowsed catalogBrowsed the catalogNo clear doubt 66%
  4. 41m 06sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 83%
  5. 51m 36sExpanded returns · Squall 2.5LExpanded returns policyNo clear doubt 87%
  6. 61m 42sExpanded returns · Squall 2.5LExpanded returns policyNo clear doubt 83%
  7. 72m 20sExpanded shipping · Squall 2.5LExpanded shipping infoNo clear doubt 65%
  8. 82m 25sAdded to cart · Squall 2.5LAdded to cartNo clear doubt 65%
  9. 92m 57sDelivery check · ZIP 46657Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 84%
  10. 103m 09sDelivery check · ZIP 80736Checked delivery date by ZIPDelivery 98%
  11. 113m 39sViewed Squall ProViewed a product page · Switched to a similar productDelivery 93%
  12. 124m 17sImage 2 · Squall ProViewed a product imageDelivery 82%
  13. 4m 24sLeft the store

Final guess

Delivery82%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
82%
Choice
<1%
No clear doubt
18%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Expanded shipping info13.0×
  • Expanded returns policy ×22.4×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.