Synthetic data
All sessions

s-1228

Simulated shopper

Oct 31, 2026, 11:50 AM UTC · mobile · organic · Squall 2.5L Rain Shell · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 251sSearch “waterproof jacket”Searched for a use-case or specSuitability 83%
  3. 31m 15sViewed Squall 2.5LViewed a product pageSuitability 79%
  4. 41m 34sExpanded specs · Squall 2.5LExpanded technical specs→ the store shows Built-For Answer hereSuitability 95%
  5. 52m 14sExpanded returns · Squall 2.5LExpanded returns policySuitability 90%
  6. 62m 38sExpanded specs · Squall 2.5LExpanded technical specsSuitability 98%
  7. 2m 43sLeft the store

Final guess

Suitability98%
Fit
<1%
Suitability
98%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
2%
Why suitabilityhow much likelier
  • Expanded technical specs ×26.9×
  • Searched for a use-case or spec17.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.