Synthetic data
All sessions

s-1229

Simulated shopper

Oct 30, 2026, 11:33 AM UTC · desktop · email · Ridgeback 38L Pack · 15 actions

purchasedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 47%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 227sSize guide · Ridgeback 38LOpened the size guideFit 64%
  3. 334sSearch “wide fit hiking shoes”Searched for sizing / fit→ the store shows Fit Confidence hereFit 96%
  4. 41m 01sOpened reviews · Ridgeback 38LOpened reviewsFit 98%
  5. 51m 11sReviews filtered: fitFiltered reviews by fitFit >99%
  6. 61m 27sImage 1 · Ridgeback 38LViewed a product imageFit >99%
  7. 72m 04sSize guide · Ridgeback 38LRe-opened the size guideFit >99%
  8. 82m 30sSize guide · Ridgeback 38LRe-opened the size guideFit >99%
  9. 93m 02sViewed Ridgeback 48LViewed a product page · Switched to a similar productFit >99%
  10. 103m 24sViewed Cairn LowViewed a product pageFit >99%
  11. 114m 00sSize 9 · Cairn LowSelected a sizeFit >99%
  12. 124m 18sAdded to cart · Ridgeback 38LAdded to cartFit >99%
  13. 134m 32sViewed cartViewed cart (saw shipping cost)Fit >99%
  14. 144m 48sCheckout startedStarted checkoutFit >99%
  15. 5m 16sPurchased

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide ×290.5×
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Searched for sizing / fit9.3×
  • Opened the size guide8.4×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.