Synthetic data
All sessions

s-1230

Simulated shopper

Oct 20, 2026, 5:56 AM UTC · mobile · organic · Lumen 400 Headlamp · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 246sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 31m 04sExpanded materials · Lumen 400Expanded materialsNo clear doubt 59%
  4. 41m 38sOpened reviews · Lumen 400Opened reviewsDurability 43%
  5. 52m 14sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 99%
  6. 62m 54sDelivery check · ZIP 10191Checked delivery date by ZIPDurability 98%
  7. 73m 11sExpanded materials · Lumen 400Expanded materialsDurability >99%
  8. 83m 51sOpened reviews · Lumen 400Opened reviewsDurability >99%
  9. 93m 59sExpanded returns · Lumen 400Expanded returns policyDurability >99%
  10. 104m 38sImage 1 · Lumen 400Viewed a product imageDurability >99%
  11. 114m 44sImage 2 · Lumen 400Viewed a product imageDurability >99%
  12. 4m 59sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded materials ×26.6×
  • Opened reviews ×21.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.