Synthetic data
All sessions

s-1232

Simulated shopper

Oct 31, 2026, 5:14 PM UTC · desktop · search ads · Squall 2.5L Rain Shell · 16 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 50%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 256sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 12sCompare + Squall 2.5LAdded a product to compareChoice 64%
  4. 41m 39sCompare + Squall ProAdded a product to compare→ the store shows Decision Helper hereChoice 90%
  5. 52m 19sSize guide · Squall 2.5LOpened the size guideChoice 93%
  6. 62m 46sOpened comparisonOpened the comparisonChoice >99%
  7. 73m 09sSearch “which tent”Searched to compare optionsChoice >99%
  8. 83m 25sBrowsed catalogBrowsed the catalogChoice >99%
  9. 93m 29sSize guide · Squall 2.5LRe-opened the size guideChoice >99%
  10. 103m 50sImage 1 · Squall 2.5LViewed a product imageChoice >99%
  11. 114m 17sImage 2 · Squall 2.5LViewed a product imageChoice >99%
  12. 124m 23sViewed Ridgeback 38LViewed a product pageChoice >99%
  13. 134m 51sAdded to cart · Squall 2.5LAdded to cartChoice >99%
  14. 145m 04sViewed cartViewed cart (saw shipping cost)Choice >99%
  15. 155m 10sCheckout startedStarted checkoutChoice >99%
  16. 5m 14sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Opened the comparison57.4×
  • Searched to compare options39.5×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondarySuitability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.