Synthetic data
All sessions

s-1233

Simulated shopper

Oct 28, 2026, 7:21 PM UTC · desktop · email · Lumen 400 Headlamp · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 252sSearch “sale”Searched for deals / priceValue 83%
  3. 31m 30sSearch “discount code”Searched for deals / price→ the store shows Value Breakdown hereValue 99%
  4. 41m 59sExpanded shipping · Lumen 400Expanded shipping infoValue 94%
  5. 52m 11sExpanded materials · Lumen 400Expanded materialsValue 74%
  6. 62m 37sBrowsed catalogBrowsed the catalogValue 75%
  7. 73m 17sSorted: price ascSorted by lowest priceValue 94%
  8. 3m 27sLeft the store

Final guess

Value94%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
94%
Delivery
1%
Choice
<1%
No clear doubt
5%
Why valuehow much likelier
  • Searched for deals / price ×230.7×
  • Sorted by lowest price8.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.