Synthetic data
All sessions

s-1234

Simulated shopper

Oct 20, 2026, 1:02 AM UTC · desktop · search ads · Kettle Ti Stove Kit · 9 actions

purchasedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 50%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 235sExpanded materials · Kettle TiExpanded materialsDurability 32%
  3. 352sCompare + Kettle TiAdded a product to compare→ the store shows Built-For Answer hereSuitability 61%
  4. 41m 10sSearch “winter hiking boots”Searched for a use-case or specSuitability 97%
  5. 51m 19sOpened reviews · Kettle TiOpened reviewsSuitability 98%
  6. 61m 36sAdded to cart · Kettle TiAdded to cartSuitability 98%
  7. 72m 06sViewed cartViewed cart (saw shipping cost)Suitability 94%
  8. 82m 31sCheckout startedStarted checkoutSuitability 94%
  9. 2m 42sPurchased

Final guess

Suitability94%
Fit
<1%
Suitability
94%
Durability
1%
Value
5%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec17.5×
  • Opened reviews1.7×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.