Synthetic data
All sessions

s-1235

Simulated shopper

Nov 2, 2026, 9:18 AM UTC · mobile · organic · Cairn Mid Waterproof Boot · 16 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 245sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 18sAdded to cart · Cairn MidAdded to cartNo clear doubt 34%
  4. 41m 55sViewed cartViewed cart (saw shipping cost)Value 49%
  5. 52m 14sAdded to cart · Cairn MidAdded to cartValue 49%
  6. 62m 53sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 71%
  7. 73m 19sRemoved from cart · Cairn MidRemoved from cartValue 99%
  8. 83m 48sBrowsed catalogBrowsed the catalogValue 99%
  9. 94m 11sSorted: price ascSorted by lowest priceValue >99%
  10. 104m 23sCompare + Cairn MidAdded a product to compareValue >99%
  11. 115m 00sCompare + Talus TrailAdded a product to compareValue >99%
  12. 125m 36sViewed Cairn LowViewed a product page · Switched to a similar productValue >99%
  13. 135m 50sAdded to cart · Cairn LowAdded to cartValue >99%
  14. 146m 07sViewed cartViewed cart (saw shipping cost)Value >99%
  15. 156m 28sPromo field focusedClicked into the promo-code fieldValue >99%
  16. 6m 40sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Viewed cart (saw shipping cost) ×34.1×
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×21.4×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.