Synthetic data
All sessions

s-1236

Simulated shopper

Oct 29, 2026, 8:01 AM UTC · mobile · organic · Ridgeback 38L Pack · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 253sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 358sOpened reviews · Ridgeback 38LOpened reviewsFit 23%
  4. 41m 19sReviews filtered: suitabilityFiltered reviews by performanceSuitability 95%
  5. 51m 52sOpened reviews · Ridgeback 38LOpened reviewsSuitability 97%
  6. 62m 19sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  7. 72m 47sExpanded specs · Ridgeback 38LExpanded technical specsSuitability >99%
  8. 3m 10sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.