Synthetic data
All sessions

s-1239

Simulated shopper

Oct 31, 2026, 8:15 PM UTC · desktop · organic · Cairn Low Hiking Shoe · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Cairn LowViewed a product pageChoice 31%
  2. 230sCompare + Cairn LowAdded a product to compareChoice 84%
  3. 343sCompare + Cairn MidAdded a product to compare→ the store shows Decision Helper hereChoice 97%
  4. 41m 23sOpened reviews · Cairn LowOpened reviewsChoice 91%
  5. 51m 39sOpened comparisonOpened the comparisonChoice >99%
  6. 62m 03sSearch “free returns”Searched for shipping / deliveryChoice >99%
  7. 72m 22sSearch “which tent”Searched to compare optionsChoice >99%
  8. 82m 43sImage 1 · Cairn LowViewed a product imageChoice >99%
  9. 92m 54sCompare + Cairn LowAdded a product to compareChoice >99%
  10. 103m 13sCompare + Talus TrailAdded a product to compareChoice >99%
  11. 113m 21sCompare + Cairn LowAdded a product to compareChoice >99%
  12. 123m 45sCompare + Cairn MidAdded a product to compareChoice >99%
  13. 4m 12sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×611.5×
  • Opened the comparison57.4×
  • Searched to compare options39.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.