All sessions
s-1240
Simulated shopperOct 28, 2026, 6:04 AM UTC · desktop · search ads · Cairn Mid Waterproof Boot · 14 actions
abandonedcart $189
How Qualm's guess changed
With the current settings, the store would have shown Fit Confidence after action 12 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 133sViewed Cairn MidViewed a product pageFit 27%
- 21m 09sImage 1 · Cairn MidViewed a product imageNo clear doubt 33%
- 31m 26sBrowsed catalogBrowsed the catalogNo clear doubt 56%
- 41m 37sImage 2 · Cairn MidViewed a product imageNo clear doubt 73%
- 51m 41sImage 3 · Cairn MidViewed a product imageNo clear doubt 85%
- 62m 15sExpanded returns · Cairn MidExpanded returns policyNo clear doubt 80%
- 72m 37sExpanded returns · Cairn MidExpanded returns policyNo clear doubt 69%
- 83m 05sOpened reviews · Cairn MidOpened reviewsFit 54%
- 93m 09sReviews filtered: valueFiltered reviews by valueNo clear doubt 47%
- 103m 43sAdded to cart · Cairn MidAdded to cartNo clear doubt 47%
- 114m 17sViewed cartViewed cart (saw shipping cost)Fit 45%
- 124m 26sOpened reviews · Cairn MidOpened reviews→ the store shows Fit Confidence hereFit 62%
- 135m 04sReviews filtered: valueFiltered reviews by valueValue 40%
- 5m 31sLeft the store
Final guess
Value40%
Fit
30%
Suitability
1%
Durability
7%
Value
40%
Delivery
16%
Choice
<1%
No clear doubt
6%
Why valuehow much likelier
- Filtered reviews by value ×218.9×
- Viewed cart (saw shipping cost)4.1×
- Browsed the catalog1.4×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.