Synthetic data
All sessions

s-1241

Simulated shopper

Oct 30, 2026, 7:30 AM UTC · mobile · search ads · Ridgeback 38L Pack · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 21m 08sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 37%
  3. 31m 18sOpened reviews · Ridgeback 38LOpened reviewsFit 31%
  4. 41m 24sReviews filtered: suitabilityFiltered reviews by performanceSuitability 96%
  5. 51m 35sExpanded materials · Ridgeback 38LExpanded materials→ the store shows Built-For Answer hereSuitability 97%
  6. 61m 54sExpanded shipping · Ridgeback 38LExpanded shipping infoSuitability 95%
  7. 72m 22sViewed Driftwood 2PViewed a product pageSuitability 94%
  8. 2m 46sLeft the store

Final guess

Suitability94%
Fit
1%
Suitability
94%
Durability
2%
Value
<1%
Delivery
1%
Choice
<1%
No clear doubt
3%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Opened reviews1.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.