Synthetic data
All sessions

s-1242

Simulated shopper

Oct 27, 2026, 1:25 PM UTC · mobile · search ads · Squall 2.5L Rain Shell · 20 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 232sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 09sOpened reviews · Squall 2.5LOpened reviewsValue 30%
  4. 41m 38sReviews filtered: valueFiltered reviews by valueValue 89%
  5. 52m 02sViewed Squall ProViewed a product page · Switched to a similar product→ the store shows Value Breakdown hereValue 92%
  6. 62m 36sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice 60%
  7. 72m 41sViewed Kettle TiViewed a product pageChoice 72%
  8. 83m 11sAdded to cart · Kettle TiAdded to cartChoice 72%
  9. 93m 25sViewed cartViewed cart (saw shipping cost)Value 74%
  10. 104m 05sRemoved from cart · Kettle TiRemoved from cartValue 99%
  11. 114m 17sBrowsed catalogBrowsed the catalogValue >99%
  12. 124m 46sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue 91%
  13. 134m 56sDelivery check · ZIP 62638Checked delivery date by ZIPValue 90%
  14. 145m 15sAdded to cart · Squall 2.5LAdded to cartValue 90%
  15. 155m 24sViewed cartViewed cart (saw shipping cost)Value 99%
  16. 165m 52sPromo field focusedClicked into the promo-code fieldValue >99%
  17. 176m 29sCompare + Squall 2.5LAdded a product to compareValue >99%
  18. 186m 33sCompare + Squall ProAdded a product to compareValue 99%
  19. 196m 38sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue 83%
  20. 7m 02sLeft the store

Final guess

Value83%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
83%
Delivery
<1%
Choice
17%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost) ×24.1×
  • Switched to a similar product ×41.4×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.