Synthetic data
All sessions

s-1243

Simulated shopper

Oct 22, 2026, 7:17 PM UTC · desktop · search ads · Talus Trail Runner · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 246sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 31m 00sExpanded specs · Talus TrailExpanded technical specsSuitability 46%
  4. 41m 20sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 89%
  5. 51m 44sOpened comparisonOpened the comparisonChoice >99%
  6. 61m 51sBrowsed catalogBrowsed the catalogChoice >99%
  7. 72m 23sViewed Cairn LowViewed a product page · Switched to a similar productChoice >99%
  8. 83m 00sBrowsed catalogBrowsed the catalogChoice >99%
  9. 3m 12sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×257.4×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.