Synthetic data
All sessions

s-1244

Simulated shopper

Nov 1, 2026, 3:34 PM UTC · desktop · paid social · Cairn Low Hiking Shoe · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sViewed Cairn LowViewed a product pageChoice 31%
  2. 227sSorted: price descRe-sorted the catalogNo clear doubt 48%
  3. 346sSize 11 · Cairn LowSelected a sizeFit 54%
  4. 41m 19sImage 1 · Cairn LowViewed a product imageNo clear doubt 48%
  5. 1m 41sLeft the store

Final guess

No clear doubt48%
Fit
44%
Suitability
2%
Durability
<1%
Value
1%
Delivery
1%
Choice
4%
No clear doubt
48%
Why no clear doubthow much likelier
  • Re-sorted the catalog3.8×
  • Viewed a product image2.3×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.